FOUNDER: KRISTINA

WHY DO YOU CALL AUSTIN HOME

AUSTIN IS HOME BECAUSE I MET MY HUSBAND HERE AND MY DAUGHTER WAS BORN HERE! I WAS BORN IN LONDON AND RAISED PRIMARILY IN EUROPE (UK + GERMANY). I HAVE LIVED IN AUSTIN FOR 10 YEARS NOW, SO I NOW CALL IT HOME!

FAVORITE SONG/ARTIST/ALBUM FOR A SPARK OF CREATIVITY

FAVORITE SONG- NO ORDINARY LOVE BY SADE

FAVORITE ARTIST- SADE

FAVORITE ALBUM- SOLDIER OF LOVE BY SADE

BIGGEST DEBATE OF ALL: COFFEE or TEA, BE SPECIFIC ;)

I CAN'T PICK JUST ONE!!! COFFEE TO START OFF MY MORNING- PUTS A PEP IN MY STEP! I LOVE A GOOD DIRTY CHAI LATTE. TEA BECAUSE I'M A TRUE BRITISH GIRL AT HEART, LOVE ANY TEA- GREEN TEA WITH LEMON + RAW HONEY IN THE MIDDLE OF THE DAY!

WHO DO YOU FOLLOW FOR INSTAGRAM INSPIRATION

THERE ARE TOO MANY TO NAME, BUT THE 2 BLOGGERS THAT COME TO MIND IMMEDIATELY ARE MARIANNA HEWITT BECAUSE I LOVE HER POSTS ON BEING A BUSINESS OWNERSHIP AND NADIA ANYA BECAUSE SHE GIVES ME SO MUCH INSPO WHEN IT COMES TO STYLE- OBSESSED WITHE HER EUROPEAN VIBE.

GO TO MID-DAY SNACK or ROUTINE FOR CREATIVE FUEL

HUMMUS + PITA CHIPS!!!

WHERE DO YOU CREATE BEST? EX: HOME, STUDIO, NATURE, ETC.

COFFEE SPOTS, BUT USUALLY HOME.. WITH A GLASS OF WINE :)

WHY DID YOU CHOOSE TO BEGIN THE AMARA LASHES ADVENTURE

I CHOSE TO BEGIN THE AMARA LASHES ADVENTURE BECAUSE OF MY DAUGHTER KHLOE- SHE IS MY DAILY INSPIRATION, THE REASON WHY I WORK SO HARD. AMARA IS MY DAUGHTER'S MIDDLE NAME- IT MEANS GRACE, MERCY AND KINDNESS. I WANTED TO CREATE A BRAND THAT EXUDES LOADS OF FUN! LADIES HAVING LASH PARTIES WITH THEIR GIRLFRIENDS, PLAYING THEIR FAVORITE MUSIC, GETTING READY FOR SPECIAL EVENTS, SUCH AS WEDDINGS, SOCIALS, ETC OUR BRAND IS MODERN, CONTEMPORARY VIBES FOR THE WOMAN WHO LOVES FASHION + BEAUTY!!

WHAT HAS BEEN THE MOST EXCITING MOMENT SO FAR OF AMARA LASHES

THE MOST EXCITING MOMENT SO FAR FOR AMARA LASHES WAS OUR LAUNCH EVENT ON 9.29.2018 FOR SURE!!! TO SEE EVERYONE THERE SUPPORTING OUR NEW BRAND, WEARING THEIR LASHES AND COMMENTING ON THEM, DRINKING BUBBLES + JUST HAVING A GOOD TIME SHOWED ME THAT ALL THE SWEAT + TEARS LEADING UP TO OUR EVENT WAS MORE THAN WORTH IT!!!

HOW DO YOU MAKE SURE YOUR BRAND STANDS OUT

THERE ARE SO MANY LASH BRANDS OUT THERE.. BUT WE WANTED TO MAKE SURE THAT OUR BRAND HAD BEAUTIFUL PACKAGING THAT WAS OUT OF THE NORM FOR LASHES. THE SIMPLE BOX WAS NOT GOING TO CUT IT FOR US! WE ALSO WANT TO MAKE SURE TO INCLUDE CREATIVES IN THIS CITY THAT WE WORK WTH LISTED ON OUR SOCIAL MEDIA PLATFORMS- THAT IS VERY IMPORTANT TO US!! IF WE WORK WITH A MUA OR HAIRSTYLIST, YOU BETTER BELIEVE THAT THEY WILL BE ACKNOWLEDGED ON OUR SOCIAL MEDIA!!

HOW HAS SOCIAL HELPED YOUR BRAND

IT HAS HELPED A GREAT DEAL- MORE EYES ON THE BRAND EQUALS BRAND AWARENESS!!!

TELL US ABOUT THE IMPORTANCE OF SHOPPING LOCAL ARTISTS / BRANDS

IT'S SO IMPORTANT TO SHOP LOCAL BECAUSE I BELIEVE THAT THE CUSTOMER SERVICE IS BETTER, BUSINESS OWNERS REALLY CARE ABOUT THE IMPRESSION THAT THEIR BRAND HAS LEFT ON AN INDIVIDUAL. LOCAL BUSINESSES ARE SUPER CREATIVE, AND OFTEN CARRY VERY UNIQUE PIECES THAT YOU CANNOT FIND ANYWHERE ELSE. IT ALSO IMPROVES THE LOCAL ECONOMY WHEN LOCAL BUSINESSES ARE BEING SUPPORTED!

WHERE / HOW DO YOU SOURCE THE MATERIALS FOR AMARA LASHES

WE HAVE A SPECIAL MANUFACTURERS THAT SOURCE ALL OF OUR LASHES/ PACKAGING AND LASH CARE CARDS IN THE CITY OF QINGDAO.

HOW HAS THE AUSTIN COMMUNITY SUPPORTED YOU

MANY LOCAL AUSTIN MAKE UP ARTISTS, INFLUENCERS/ BLOGGERS, BRIDAL + BEAUTY BUSINESSES ETC HAVE BEEN EXTREMELY SUPPORTIVE! SO MANY HAVE REACHED OUT TO COLLAB AND FORM PARTNERSHIPS WITH OUR BRAND. LOCAL BOUTIQUES HAVE ALSO BEEN INCREDIBLE! WE HAVE SEVERAL EVENTS COMING UP IN THE CITY AS THE HOLIDAYS ARE APPROACHING- SO SO THANKFUL FOR ALL OF THE LOVE AND SUPPORT OF AMARA LASHES

WOULD YOU BE OPEN TO A COLLAB WITH A LOCAL AUSTIN ARTIST

ABSOLUTELY! I LOVE A GOOD COLLAB SITUATION! SO FUN

WHAT IS ONE THING YOU WISH PEOPLE KNEW ABOUT AMARA LASHES

WE ARE CRUELY FREE!!!! LET ME SAY THAT AGAIN... WE ARE CRUELTY FREE! :)

AUSTIN INSIDER RECOMMENDATIONS

FAVORITE LOCAL FOOD TRUCK

YIKES.. I DON'T HAVE A FAVORITE LOCAL FOOD TRUCK! JUST BEING HONEST!!

FAVORITE LOCAL COFFEE SHOP(S)

FAVORITE LOCAL COFFEE SHOP IS SUMMERMOON- THE LOCATION OFF OF 620 N. THEIR 1/2 MOON AND AUTUMN MOON IS DELISH!! THEY MAKE A REALLY AMAZING DIRTY CHAI AS WELL!

MUST-SEE RECOMMENDATION(S) FOR THOSE TRAVELING TO AUSTIN

MUST- SEE SPOTS WOULD DEFINITELY BE THE ACL THEATER (SHOW), SOUTH CONGRESS FOR SHOPPING + GREAT SPOTS TO EAT AT AND GRAB COFFE AND FOR SOME OUTDOOR FUN- ZIP LINING OVER LAKE TRAVIS!!

WHERE CAN SUPPORTERS FIND YOUR DESIGNS

YOU CAN FIND US AT WWW.AMARALASHES.COM AND ON SOCIAL MEDIA @THEAMARALASHES