LEAGUE OF REBELS

FOUNDER: MUSA ATO

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WHY DO YOU CALL AUSTIN HOME

I call Austin home because this is home to League of Rebels. Having moved around all my life and even lived between multiple cities at times, home for me is wherever I may be studying or working.

FAVORITE SONG/ARTIST/ALBUM FOR A SPARK OF CREATIVITY

Of Monsters and Men - My Head Is An Animal - I’ve gone 9 hours straight on repeat at one point

BIGGEST DEBATE OF ALL: COFFEE or TEA, BE SPECIFIC ;)

At home, only tea (Ahmed Tea). For work, gas station coffee specifically - There's just something about cheap oddly strong coffee that I seem to be hooked on.

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WHO DO YOU FOLLOW FOR INSTAGRAM INSPIRATION

Personally, I don’t have/use social media. However, when I get a chance I like to peek at - @GQRussia @Gianlucavacchi @Esquire

GO TO MID-DAY SNACK or ROUTINE FOR CREATIVE FUEL

Rowing on Ladybird Lake - Texas Rowing Center

WHERE DO YOU CREATE BEST? EX: HOME, STUDIO, NATURE, ETC.

At home - Late night specifically!

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WHY DID YOU CHOOSE TO BEGIN THE LEAGUE OF REBELS ADVENTURE

Initially it started off as my marketing project on brand building and simply became sort of a child after a while. I then decided to go all-in after I got really bored at my last Business Analyst position at 3M.

WHAT HAS BEEN THE MOST EXCITING MOMENT SO FAR OF LEAGUE OF REBELS

The ability to initiate our ‘True Bespoke’ program

HOW DO YOU MAKE SURE YOUR BRAND STANDS OUT

By constantly working to innovate and change/update what customers have been used to in the past

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WHO HAS HAD THE MOST CREATIVE INFLUENCE ON YOUR LIFE

In this case, not a person - My secondary school by way of school uniforms and how a man must properly dress, even when not in public.

HOW HAS SOCIAL HELPED YOUR BRAND

Social has help with the ability to keep potential clients engaged and in real-time with what we’re up too

WHAT OTHER ARTISTS HAVE YOU LOVED COLLABORATING WITH, IF ANY

We haven't had an opportunity as of yet, but working at it.

TELL US ABOUT THE IMPORTANCE OF SHOPPING LOCAL ARTISTS / BRANDS

It helps build the industry, city, and jobs

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WHAT IS SPECIAL ABOUT YOUR LEAGUE OF REBELS EXPERIENCE

The service. We work hard at delivery a 5-star experience to everyone that walks in!

WHY FOCUS ON THE “INTEGRITY OF THE CLOTH” IN YOUR COLLECTIONS

I feel it’s the most important of all. The way it will make you feel and the comfort that you will experience. I believe this also subconsciously translate to how you will act and interact with people all day. When you feel really good, this can translate to confidence and true happiness.

HOW HAS THE AUSTIN COMMUNITY SUPPORTED YOU (YOU’RE CONSIDERED THE GO TO SHOP FOR AUSTIN’S MOST STYLISH MEN)

Haha. Thank you! Austin has been wonderful, really! I initially did a pop-up shop to test the market before making a long term commitment and the response was simply phenomenal.

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WOULD YOU BE OPEN TO A COLLAB WITH A LOCAL AUSTIN ARTIST

Most certainly!

WHAT IS ONE THING YOU WISH PEOPLE KNEW ABOUT LEAGUE OF REBELS

How hard we strive to scour the globe in search of the best cloths and craftsmen to create our products

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AUSTIN INSIDER RECOMMENDATIONS

FAVORITE LOCAL FOOD TRUCK

I haven't found a Vegan one yet, unfortunately! (I’ll send you a few Ato!)

FAVORITE LOCAL CURATED BOUTIQUE

South of Everywhere

FAVORITE LOCAL COFFEE SHOP(S)

Austin Java

MUST-SEE RECOMMENDATION(S) FOR THOSE TRAVELING TO AUSTIN

6th Street (at night) - Dirty & West. It blew my mind on my first visit.

WHERE CAN SUPPORTERS FIND YOUR DESIGNS

Only at - Flagship - 411 W. 2nd Str and www.leagueofrebels.com

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